Privacy Policy

Last updated: July 2026

The Wool Blanket Company LLP ("we", "our", "us") is committed to protecting your privacy and handling your personal information responsibly.

The Wool Blanket Company LLP trades as The Wool Blanket Company and Wool Blanket Online. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, place an order, contact us or subscribe to our marketing communications.

Who we are

The data controller responsible for your personal information is:

The Wool Blanket Company LLP
Trading as The Wool Blanket Company and Wool Blanket Online

8E Rodenhurst Business Park
Rodington
Shrewsbury
Shropshire
SY4 4QU

Email: sales@woolblanketonline.co.uk

If you have any questions about this Privacy Policy or how we use your personal information, please contact us using the details above.

What information do we collect

Depending on how you interact with us, we may collect:

Your name
Company name (where applicable)
Billing and delivery addresses
Email address
Telephone number
Details of the products you purchase
Payment information (processed securely by our payment providers)
Order history
Communications you send to us
Technical information such as your IP address, browser type, device information and cookie identifiers
Information about how you use our website

We do not knowingly collect special category personal data unless you choose to provide it to us.

How we use your information

We use your personal information to:

Process and fulfil your orders.
Arrange delivery of your purchases.
Process refunds and returns.
Respond to your enquiries.
Provide customer support.
Comply with our legal and accounting obligations.
Detect and prevent fraud.
Improve our website, products and customer experience.
Analyse how visitors use our website.
Deliver relevant advertising and measure the effectiveness of our marketing campaigns.
Send marketing communications where you have chosen to receive them.

Our lawful bases for processing your personal information are:

Performance of a contract with you.
Compliance with legal obligations.
Our legitimate interests in operating and improving our business.
Your consent, where required, including for marketing emails and non-essential cookies.

Marketing

If you subscribe to our newsletter, we will use your email address to send you updates about new products, promotions and special offers.

We use Mailchimp to manage our email marketing.

You can unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us directly.

Sharing your information

We only share your personal information where necessary to operate our business and provide our services.

This may include:

Shopify, which hosts our online store.
Shopify Payments and PayPal to process payments securely.
Royal Mail and selected courier companies to deliver your orders.
Shiptheory to manage shipping and order fulfilment.
Sage Accounting for invoicing, accounting and financial record keeping.
Mailchimp if you subscribe to our marketing emails.
Google Analytics to help us understand how visitors use our website.
Google Ads to measure advertising performance and show relevant adverts.
Meta (Facebook) technologies, including the Meta Pixel, to help us measure advertising effectiveness and provide relevant advertising on Meta platforms.
Professional advisers, regulators or law enforcement where required by law.
EAS Project, which we use to help us comply with European Union VAT reporting requirements. EAS Project processes relevant transaction and customer information solely for the purpose of calculating, reporting and administering VAT obligations where applicable.

These service providers only receive the information necessary to perform their services and are required to protect your personal information in accordance with applicable data protection laws.

Some of these providers may process personal information outside the United Kingdom. Where this happens, we ensure appropriate safeguards are in place in accordance with UK data protection law.

European Union VAT Compliance

To comply with European Union Value Added Tax (VAT) regulations, we use EAS Project to assist with VAT reporting and administration for eligible orders.

Where required, EAS Project processes certain information relating to your order, including:

Transaction details, such as the products purchased and the amount paid.
Customer information, including your billing and delivery address.
Your VAT identification number, where applicable.

This information is processed solely for the purposes of:

Calculating the correct VAT payable.
Reporting VAT to the relevant European tax authorities.
Meeting our legal obligations under applicable EU VAT legislation.

We have entered into appropriate contractual arrangements with EAS Project to ensure your personal information is processed securely and in accordance with applicable data protection laws.

Your personal information is not shared with EAS Project for marketing purposes and will never be sold or rented to third parties through this service.

Payment security

We do not store your full payment card details on our own systems.

Payments are processed securely through trusted third-party payment providers, including Shopify Payments and PayPal, using industry-standard encryption and security measures.

Cookies and similar technologies

Our website uses cookies and similar technologies to:

Enable essential website functionality.
Remember your preferences.
Analyse website traffic and visitor behaviour using Google Analytics.
Measure the effectiveness of advertising campaigns.
Deliver relevant advertising through Google Ads and Meta.

Where required by law, we will ask for your consent before placing non-essential cookies on your device.

You can change or withdraw your cookie preferences at any time through our cookie banner or your browser settings.

Please see our Cookie Policy for further information.

How long do we keep your information?

We only keep your personal information for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting and tax requirements.

When your information is no longer required, it will be securely deleted or anonymised.

Your rights

Under UK data protection law, you have the right to:

Request access to your personal information.
Request correction of inaccurate information.
Request erasure of your personal information in certain circumstances.
Request restriction of processing.
Object to certain types of processing.
Request the transfer of your personal information where applicable.
Withdraw your consent at any time where processing is based on consent.

To exercise any of these rights, please contact us using the details above.

Keeping your information secure

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure or destruction.

Although we take reasonable steps to protect your information, no method of transmission over the internet or electronic storage is completely secure.

Third-party websites

Our website may contain links to other websites. Once you leave our website, this Privacy Policy no longer applies. We encourage you to review the privacy policies of any websites you visit.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal requirements or the services we use.

Any changes will be published on this page together with the updated revision date.

Contact us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact: